Vanessa Garcia

SENIOR PRODUCT MANAGER  - HEALTHTECH + AI

Product leader in behavioral and metabolic health, turning clinical workflows into products that move outcomes.

I've spent 5 years building digital products in behavioral and metabolic health, from discovery and research to launch and iteration. I care about clear strategy, measurable outcomes, and deep user empathy.

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Headshot of Vanessa Garcia

Core skills

Product StrategyClinical WorkflowsTelehealthCare CoordinationHIPAARegulatory DiligenceAI/ML ProductsHealth System PartnershipsUser ResearchData AnalysisRoadmappingStakeholder AlignmentGo-to-Market

Where I've worked

Experience

  1. Chief Innovation & Product Officer

    Jul 2025 — Sep 2026

    Hibiscus Health

    Led product at a seed-stage startup, owned the full suite, and managed a cross-functional team.

    • Built the metrics framework behind the clinician dashboard, used to track engagement and clinical KPIs (71% of users scheduling appointments; 95% reporting meaningful weight loss).
    • Owned the product suite from discovery to delivery, partnering with providers and engineering to define product-market fit against engagement and clinical outcome KPIs.
    • Spearheaded 100+ user interviews and usability tests, shipping accessible, intuitive improvements across the app, kiosk, and web experiences.

  2. Product Manager

    Jul 2021 — Jun 2025

    Rose Health / Precise Behavioral

    Rose Health was acquired by Precise Behavioral in 2022; I continued leading product through the transition.

    • Implemented a queue management system across hospitals, call centers, and ED providers, improving clinical response times by 91.7%.
    • Built and shipped telehealth and care coordination tools with large health systems, reducing administrative friction for providers.
    • Owned end-to-end strategy and roadmap for a mental health mobile app and clinician dashboard across a collaborative care model.

Selected work

Portfolio

+34%
Activation
-40%
Setup calls
B2B SaaSGrowthExperimentation

Reimagining Self-Serve Onboarding

Problem
Only 1 in 5 new sign-ups reached their first meaningful action, and sales was buried in setup calls.
Approach
Mapped the activation funnel, interviewed 25 churned trials, and shipped a guided checklist with templated workspaces through staged A/B tests.
Outcome
+34% activation · -40% setup calls
$2.4M
ARR year one
6.8%
Conversion
ConsumerMonetizationMobile

Launching a Premium Subscription

Problem
A loyal free user base with no clear path to revenue and rising infrastructure costs.
Approach
Ran pricing research (Van Westendorp + conjoint), defined value-based tiers, and coordinated a phased launch with marketing and support.
Outcome
$2.4M arr year one · 6.8% conversion
2.1×
Weekly usage
-22%
Support tickets
ResearchUXData

Analytics Dashboard Redesign

Problem
Customers exported data to spreadsheets because the dashboard didn't answer their real questions.
Approach
Led discovery with 60+ interviews, prioritized the top jobs-to-be-done, and partnered with design on rapid prototyping and usability tests.
Outcome
2.1× weekly usage · -22% support tickets